A strategic approach to research dissemination

Strategic communication planning helps you focus on your stakeholders, messages, communication channels, time schedules, and individuals who share your responsibility during the communication process. Planning also helps avoid communication problems at a later stage in the process. A communication strategy and a communication plan are important tools because they contain an overview, analysis, and a priority list of the purpose, key messages, stakeholders and target groups, communication channels, resources (staff and economy), schedule, external/internal timing and milestones of your project.